FORMABLY

FORMABLY

Stop Quoting. Start Closing.

The pricing page builder for accounting professionals. Create instant quote calculators that turn website visitors into booked clients—without phone tag or manual estimates.

Trusted by forward-thinking accounting firms

Everything You Need to Convert More Clients

Formably gives you the tools to create professional pricing experiences that turn visitors into booked clients.

Drag & Drop Builder
Create professional pricing calculators in minutes. No code required. Just point, click, and publish to your website.
Instant Quotes
Prospects see their estimated price in under 2 minutes. No more "we'll get back to you" — they get answers immediately.
Built-in Lead Capture
Every quote request becomes a qualified lead. Contact details, service needs, and complexity — captured automatically.
Easy Embeds
Add your calculator to any website with a single line of code. Works with WordPress, Squarespace, Wix, and custom sites.
White Label
Your logo. Your colors. Your domain. Clients see your brand — not ours. It's your calculator, we just power it.
Analytics Dashboard
See which services are popular, where prospects drop off, and which price points convert best. Data to grow your practice.

How It Works

Get up and running in three simple steps. No technical skills required.

1

Build Your Calculator

Use our visual builder to create your pricing flow. Add your services, set your rates, define your complexity factors. Takes about 15 minutes.

2

Embed on Your Site

Copy one line of code to your website. Your calculator goes live instantly. Visitors see professional, branded pricing.

3

Convert Visitors to Clients

Prospects get instant quotes and book directly. You receive qualified leads with full context. No more back-and-forth.

Save 35 Minutes Per Lead. Close More Clients.

Manual quoting is a revenue ceiling. Every hour spent on qualification emails is an hour not spent on billable work.

  • Pre-qualified leads only — Tire-kickers self-select out when they see transparent pricing. You only talk to serious prospects.
  • Zero prep before calls — Every consultation starts with full context. Their services, complexity factors, and price expectations — all captured upfront.
  • 24/7 lead conversion — Your calculator works while you sleep. Sunday night prospects get instant quotes, not Monday morning callbacks.

Loved by Accounting Professionals

See what CPAs and bookkeepers are saying about Formably.

“We used to spend 30 minutes per lead just figuring out if they were a good fit. Now our calculator qualifies them automatically. I knew everything before the first call.”

Michael R.

CPA, Managing Partner

“Prospects who see pricing and still reach out are already sold. Our close rate went from 20% to over 35% — and we're spending less time on sales.”

Sarah K.

Senior Accountant

“I was losing international clients because they couldn't call during US hours. Now they get quotes at 2am their time and book async. Game changer.”

David L.

Tax Specialist

Simple, Transparent Pricing

Start free, upgrade when you're ready. No hidden fees.

Starter
Perfect for solo practitioners
$49/mo
  • 1 pricing calculator
  • Up to 100 quotes/month
  • Basic analytics
  • Email support
  • Your branding
Most Popular
Professional
For growing firms
$149/mo
  • Unlimited calculators
  • Unlimited quotes
  • Advanced analytics
  • Priority support
  • Custom domain
  • CRM integrations
Enterprise
For large organizations
Custom
  • Everything in Professional
  • Dedicated onboarding
  • Custom integrations
  • SLA guarantee
  • Account manager

Frequently Asked Questions

Got questions? We've got answers.

Ready to Stop Chasing Quotes?

Join the accounting firms replacing manual estimates with instant pricing. Get your first calculator live today.